Under Construction — Lukas is figuring out a way to add large files to the website

Chapter 05

Projects

Hackathons, brand challenges and creative project works — the briefs I've taken on and the things shipped along the way.

NASA
Hackathon · 24h
OCT 2024
OCT 20241st placeAccessibilityGamificationWeb app

NASA Space Apps Challenge

NASA · H-FARM Campus

🏆 Local Winner — H-FARM

The brief

Design and ship, inside a 24-hour hackathon, a gamified digital experience to teach elementary and middle-school students about exoplanets — with accessibility for visually and hearing impaired users at the core.

What we shipped

Working web-app prototype with text-to-speech and visual gradient filters for inclusivity. Pitched as team .The_Outsiders — secured 1st place / Local Winner of the H-FARM campus.

NASA Space Apps Challenge logo
.The_Outsiders team page on Space Apps
Define targets slide from the pitch deck

More media, decks and case study — coming soon

BOSS
Brand Challenge
2024
2024StrategyBrandKidswear

Hugo Boss — HUGO & BOSS Kids

Hugo Boss

The brief

Build a strategic marketing and communication campaign for the HUGO and BOSS kids' lines — find new touchpoints and a contemporary tone of voice to reach parents and position the premium line inside children's fashion.

What we shipped

Integrated strategic communication plan: digital distribution channels, creative advertising concepts and activation proposals to lift brand visibility and market appeal of the kids' collections.

Night work session on the Hugo Boss challenge

More media, decks and case study — coming soon

A×I
Brand Challenge
2024
2024Short filmStorytellingIP awareness

Amazon & Indicam — Be Authentic

Amazon · Indicam

The brief

Devise a multimedia communication strategy to raise awareness about intellectual property — educate consumers on the risks of counterfeit goods and promote originality and conscious consumption.

What we shipped

Wrote, shot and produced a short film built around the concept of 'being authentic' — emotional storytelling plus educational messaging, delivered as a digital/social-ready creative asset.

DaVinci Resolve editing timeline

More media, decks and case study — coming soon

CMP
Brand Challenge
2024
2024LaunchExperientialGen Z

Campari Group — Sarti Rosa Launch

Campari Group

The brief

Design the Italian launch strategy for Sarti Rosa, intercepting new youth trends around the aperitif hour through physical and digital experiences.

What we shipped

Integrated launch plan centered on experiential marketing — a network of exclusive Pop-Up Stores and regional events, plus a visual positioning strategy to make Sarti Rosa a new benchmark for youth aperitifs.

More media, decks and case study — coming soon

ISY
Brand Challenge
2024
2024FintechGen ZContent

Isybank — Banking for Gen Z

Isybank (Intesa Sanpaolo)

The brief

Build a strategic marketing plan to promote Isybank's digital banking services to Gen Z and Millennials — translate traditional finance into engaging value propositions on platforms native to young people.

What we shipped

Integrated digital marketing and communication strategy that redefined the banking narrative for under-30 consumers — proposals to boost organic engagement, brand trust and new account conversions.

More media, decks and case study — coming soon

FM
Agency · FARMedia / LUMINA
2024 – 2025
2024 – 2025SocialVideoCreative direction

Content & Media Management Projects

SANDONAUTO · Camping Village Mediterraneo · H-FARM

The brief

Plan, coordinate and execute multimedia content creation, social storytelling and commercial promotion for multiple clients inside the FARMedia student agency (later merged into LUMINA).

What we shipped

SANDONAUTO — creative direction and operational management of the Instagram page: editorial calendar, photography and on-site video during corporate events. Camping Village Mediterraneo — multimedia shoots and promo videos for hospitality and guest experience. H-FARM College & Business School — institutional video and campus event coverage for student-acquisition campaigns.

More media, decks and case study — coming soon

More project works on the way

Ferrero, Boscolo Tours, FARMedia productions and personal experiments will land here soon.